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Get yourself into the same stream of information your customers enjoy, and learn as much about the industry as the individuals you are marketing to. As a member of the association, you’ll receive newsletters, email notices and, often, access to the association’s members-only website with additional resources.
Association events provide a lot of ways for you to meet and interact with your prospective customers. For many, attending events provides the opportunities they need to interact with customers. For additional exposure, exhibiting or sponsoring events elevates your presences and brings you to the attention of your best prospects.
Take advantage of the opportunities that associations provide you to contribute to the community by submitting articles for association publications as well as making presentations at association events.
Develop an endorsed provider relationship with associations to provide them with a membership benefit they can promote to their members.
Build a platform where the association can recruit and retain members while you grow your company.